Scott's Missing Toilet Paper Caper
I've been a loyal consumer of Kimberly-Clark's "Scott Unscented Bathroom Tissue" (recommended by my RV club as being Safe for use in an RV holding tank) for many years and I suppose I might not have noticed if I'd not seen an old roll on the shelf right next to a new roll. But there it was at Smith's, in Grants New Mexico, a few weeks ago, "Now Stronger" emblazoned across the package of 4 rolls, nearly an inch shorter than its taller "Safe for RVs" neighbor.
“So!”, I wrote to MM.Kimberly & Clark, “You perhaps thought I wouldn't notice?” I perused the fine print carefully. Still the same 1,000 sheets however the narrower roll amounts to about 40 square feet less toilet paper for the same money. “What is this? Your latest attempt to cut costs? I am not favourably impressed.”
"Now Stronger"? Why don't you say "Now Smaller" for the same price? Why don't you say something about fewer wipes per roll? Less space taken in an RV holding tank could even be an additional selling point. But wait! The package no longer proclaims "Scott Unscented Bathroom Tissue" is safe for RVs.
Is "Now Stronger" the tradeoff for the lack of "Safe for ... RV…"?
4.1 inches wide vs. 4.5 amounts to forty square feet less toilet paper per roll—for the same price of course—and I suppose that means I will have to go shopping that much more often, hardly a savings on my behalf.
Couldn't you just have raised the retail price 10% and saved yourself the cost of all that retooling? Doesn't look much like "Common Sense..." to me.
“My main concern at this time is the missing blazon "Safe for RV". Does this mean my RV club should no longer recommend this Scott product to its members?”
How much further along this road of smaller packages for the same price will we go before there are only ten eggs in a dozen?
Predictably enough Kimberly-Clark replied—in a letter signed with the tag line Lead the world in essentials for a better life: "We recently increased the strength of our tissue and aligned the roll width to match other tissue products on the market. [...so K-C has gone from being an industry leader to second rate?]
"In answer to your inquiry, SCOTT bathroom tissue passes water breakup tests and is, therefore, considered safe for use in RVs and boats."
They also sent along three silvery dollar-off coupons; not a bad return for a first class postage stamp.
I do not know what I may
appear to the world; but
myself I seem to have been only like a boy playing on the seashore, and
diverting myself in now and then finding a smoother pebble or a
shell than ordinary, whilst the great ocean of truth lay all
—Sir Isaac Newton
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Copyright © 2010, A.J.Oxton, The Cat Drag'd Inn , Tonopah AridZona 85354-0313.